When MEWShop owner and filmmaker Josh Apter decided to produce and direct a commercial for Avid’s: 30 Second Spot contest, it was just for fun. Says Apter, “ I was looking for an excuse to make something, and the idea just happened to fit.” Avid seems to agree! Apter’s spot, “Picture Perfect” was selected by Avid for use in customer & student reels, at tradeshows & events, and for use on the Avid website. Susannah Stone, Avid Program Specialist found the commercial to be, “quite clever and thoughtful.”